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  • people
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aloha!

What is Kahuoi?

Inspired by Hawaiian legend of a fish hook so enticing that fish would jump into its guardian's boat, Kahuoi provides AI-powered tools that help you to know your customer better, plan more effective engagemets, and take action for more consistend and rewarding results.
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Navigating Kahuoi

My Account

Manage your account details

Sell

Work with the Companies and People you will be selling to. Our AIM™ Methodology helps you to find gaps in your coverage and develop an effective Engagement Plan.

Tip: While you can manually create People and Companies, you can also upload them from a .csv file. On your People or Company screen, choose Do -> Upload to begin the process.

Ideate

Know, Plan, Do

As you're working with Kahuoi, you'll notice we have organized our solution into three focus areas: know, plan, and do.

The know focus area provides deeper context relative to the item you're working with. For example, if you're working with a Company, the know focus area allows you to drill into their People or Strategy elements.

The plan focus area adds capabilities that support your engagement or presentation plans and messaging. For example, the plan focus area includes the AIM™ Analysis and Engagement Plan components related to a given record.

The do focus area provides contextual actions related to a given record, such as creating a new record, selecting a record, or uploading from an external file.

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what would you like to do?

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Manage My Account
Update the information in your account record.
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Manage My Team
Manage the members of your team subscription.
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Manage My Clients
Manage the clients within your agency subscription.
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Define My ICP
Create or update your Ideal Customer Profile. Kahuoi will use this profile to help you to focus on your best accounts and customers.
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Create My Value Prop
Create or update your Value Proposition. Your Value Proposition helps to create your strategic messaging.
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Manage Business Units
Create distinctive Business Units (for example, by product, industry, geography, or leader). Each Business Unit has its own ICP and Value Proposition (in addition to your corporate ICP and value prop).
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Work with Companies
Research and engage with your target companies.
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Engage with People
Research and engage with the people at your target companies.

Manage My Account

Need to reset your password?
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Manage My Team

team members

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Manage My Clients

agency clients

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create a new client

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Manage My Business Units

business units

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create a new business unit

if your business unit has its own website address (such as a product-specific page), update it here.
otherwise, keep the default value.
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Ideal Customer Profile

Your Ideal Customer Profile is a collection of attributes commonly held by your best and most valuable customers. Your profile should consist of demographic and firmographic (company information) data, strategic and intent data and, if you're selling a technology solution, their technographic data (architecture and existing solutions).

You should also seek to capture their likely needs and preferences, goals, metrics, values, and a theoretical influence map (stakeholders, supporters and detractors).

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how should I build my Ideal Customer Profile?
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generate my Ideal Customer Profile (uses 1 credit)

list the website addresses for companies that align most closely with your ideal customers
(one per line - type 'enter' or 'return' after each address)

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examples: industry, geography, company stage (e.g. startup, SMB, enterprise), company size (revenue and employee count), common job titles and roles of buyers and stakeholders

examples: how do they evaluate information and make decisions? are they early adopters, mainstream buyers, or laggards? do they skew toward self-service or consultation? how fast and how often do they buy?

examples: what is their current technology stack? who are their preferred vendors? what other technologies typically complement yours? does your ideal customer work in an on-premise, hybrid, or cloud computing environment?

examples: what problems do they need to solve? where do they go for information? how much would they pay for a solution?

examples: what is important to them? what do they want to achieve? how will they measure success?

examples: who are their decision-makers? who may get excited about your solution? who may be resistant to your solution?

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Value Proposition

Your Value Proposition articulates how your product or service addresses the needs of your Ideal Customer Profile.  It should define your unique selling proposition, key benefits, and points of differentiation.

For best results:

  • Focus on the tangible benefits for your target audience, not just features.
  • Keep your statements clear and concise.
  • Test your value prop with people unfamiliar with your product and avoid overly technical or industry-specific jargon.

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generate my Value Proposition based on my company website (uses 1 credit)

list additional web pages that reflect your value proposition
(one per line - type 'enter' or 'return' after each address)

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(what unique features, benefits, or approach do you offer)?

Ideally, this should be expressed in measurable, tangible results. For example, "Kahuoi saves sellers up to 8 hours per week so that they can engage more customers."

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